Download the 2022 Report on 'Why Do Consumers Buy Fakes?'

ScamAdviser.com surveyed 1,494 consumers from across the world asking them why they buy fakes and how they could be kept from buying counterfeit. Most consumers (69%) consider themselves capable of identifying counterfeits. Still, 70% of the consumers have bought a fake product in the past unknowingly or doubting the originality of the product.

Consumers are aware that counterfeits support crime and human exploitation. What however would keep consumers the most from buying counterfeit is the concern about the quality of the product (42%) and the belief that buying fakes online is not safe as their (financial) data may be misused (38%) and the product not being delivered (32%).